Leave it to me to be nonconformist and difficult. Leave it to me to have about a gazillion choices at my disposal, and to still have to make up my own option. Leave it to me to not fit in any one pla…

Leave it to me to be nonconformist and difficult.

Leave it to me to have about a gazillion choices at my disposal, and to still have to make up my own option. Leave it to me to not fit in any one place completely, but to fit in just a little bit pretty much everywhere. Sigh. This is why I struggled in high school. And middle school. OKAY! And elementary school. Jeez. (Except Kindergarten. I was homeschooled for Kindergarten.)

In the blog world, there is something often referred to as a "niche".

Businesses look at niches similar to their own when searching for blogs to work with. Readers look at niches that interest them either personally or professionally. Publishers look at niches when they are in search of writers to work with. Even bloggers look at niches when it comes to cross-promotion and guest posting. So, obviously, determining one's niche is critical.

And I can't do it.

I've been in the dressing room many times, and I can't find anything that fits.

I've tried green blogger, frugal blogger, reviews, tips, recipes, DIY/crafts, yoga, special needs, even general mommy blogger. I love and hate things about all of them. I fancy myself to be pretty eco-conscious, but I can't handle the green guilt that hangs over my head for what I am doing/not doing. Same with being frugal. I love coupons, I use them pretty well, but I am a brand loyal snooty pants. If I try to speak exclusively to any particular niche, I end up feeling either bored out of my skull, or like a big. fat. fraud.

I recently participated in a webinar, given by the fabulous Tiffany Noth, of Bloggy Moms. The topic was "Building Your Audience". Something Tiffany said really struck me. It was

Don't just have a presence, BE PRESENT. (Tweet this)

The webinar was really helpful, and Tiffany made a lot of great points about finding an audience and keeping them engaged with your blog. She had great tips and suggestions, and I'm glad I was part of it. You can learn more about it here. Out of everything she said, it was the seven little words above that have stuck in my mind for days and motivated me to write this post.

Being present, for me, means bringing my whole self, and there IS no niche for that.

In all of my conflict, confusion, and craziness. It means being not only available and authentic, but human and flawed. I have a lot of interests, and I have accumulated a decent amount of knowledge in those areas. But I also screw up. All the time. I am in conflict quite frequently, questioning, backtracking, playing catch-up.

When I come to the keyboard, I bring all my baggage, accomplishments, issues and opinions. When I read blogs, I do the same. If I don't see a kindred spirit in the writer, there is no relationship. I may appreciate their content, but I cannot feel their heart. When I write, it is me, emptying my pockets and baring my soul. Whether it's recipes, snippets of poetry, or craft tutorials gone awry...I hope you can feel my heart.

Without further ado, I present to you "20 Ways to Know if You are My Reader" Scatterbrained, overwhelmed, nailpolish, lipgloss loving pseudo-hippy with a dark, club-kid past and a penchant for big words and strong feelings. That. That's my niche.



  1. You have ever been referred to as "too smart for your own good"
  2. You are both a goody-goody AND a punk-ass, depending on the circumstances
  3. You are frequently and consistently overwhelmed by creatures smaller than you
  4. Through no fault of your own, your attempts to be frugal somehow end up costing you money
  5. You love the Earth and stuff, but you also really like fabric softener
  6. You have a compost bucket that you end up dumping into the trash 75% of the time
  7. You have a meticulously planned "schedule" for your home, which you ignore
  8. You get mad at anyone who says you ignore your schedule, and go buy new dry erase markers just to prove them wrong
  9. You own a scrapbooking caddy, which is covered in dust and filled with dried glue sticks and paper that says "Happy New Year, 2005!"
  10. You can't quit Pinterest, even though it makes you feel completely inadequate
  11. You talk about babies the way most people talk about food
  12. You love to cook, under two very rare circumstances (a) for a crowd of appreciative, adventurous, helpful people who will do the dishes and have thoughtful compliments for each dish OR (b) for yourself, in total silence, uninterrupted and undisturbed, and the recipe involves lots of cheese. Or chocolate. Or both.
  13. You have been deeply invested in at least 3 spiritual practices in your lifetime (including but not limited to Buddhism, yoga, or Ben and Jerry's Oatmeal Cookie Chunk)
  14. You still know the lyrics to Silent All These Years
  15. You also still know the lyrics to Insane in the Membrane
  16. A week spent watching documentaries on Netflix and shopping alone at Ikea sounds like a great vacation
  17. After a party, you always ask yourself, "Did I talk too much?"
  18. You have ever snuck past your child in order to avoid sharing a snack
  19. You have ever chased a a man down in a parking lot for parking in the "pregnant lady" parking spot
  20. You have ever cried at the sight of (a) Shamu (b) a hippo (c) the Dalai Lama

So, are you my reader? What about you? What do your readers really look like?


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Tags: blogging, niche, personal


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Comment by Tiffany Noth on July 19, 2013 at 8:24am

I love this!  And yes, if you don't feel the need to "choose a niche"  then don't!  Be you!!





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