Avon ANEW anti-aging products have been helping millions of Avon customers look younger and beautiful for two decades and this year ANEW is celebrating its 20^th anniversary. Avon ANEW is known worldwide and has become the company’s largest brand. Since the introduction of their first product in 1992, Avon has expanded the line to meet virtually every anti-aging skin care need.

The ANEW Anti-Aging brands includes:

• ANEW Clinical
• ANEW Rejuvenate
• ANEW Reversalist
• ANEW Ultimate
• ANEW Platinum
• ANEW Genics,
• ANEW Solar Advance
• ANEW Anti-Aging Makeup

ANEW Skincare Regimens

If you use Avon ANEW regularly you probably have already have seen the benefits that a daily ANEW regimen can bring but if you are “new” to ANEW or have never tried any of the products here is a breakdown of the ANEW skincare regimens.

The most popular of the Avon ANEW products are the customized Anti-Aging regimens. ANEW skin care regimens are specifically designed to meet the skin care needs of individuals in their 30’s, 40’s 50’s and 60+. The basic ANEW regimen starts with 4 main products:

1. Cleanser
2. Day Moisturizer
3. Night Moisturizer
4. Eye Treatment.

When used together on a regular daily basis these four components are the foundation of the ANEW skin care regimens. A typical ANEW anti-aging regimen is a 3 step process:

Step 1 – Cleanse with an ANEW Daily Cleanser:
Used daily, morning and night, ANEW Cleansers remove makeup & impurities preparing the skin for moisturizers and treatment.

Step 2 – Moisturize with a ANEW Day & Night Cream:
ANEW SPF Day Creams treat and protect the skin from the sun’s harmful UV rays as well as protect against environmental pollutants. ANEW Night Creams treat and moisturize skin at night when it is more receptive. Using ANEW moisturizers nightly helps boost skin cells to replenish and repair daily damage caused by sun, pollution and weather as you sleep.

Step 3: Finish off with an ANEW Eye Treatment:
ANEW Eye treatments treat the delicate eye area of fine lines, puffiness and discoloration.

Getting in the habit of cleansing, moisturizing and treating your skin day & night isn’t always easy but it is necessary for healthy skin. Choosing the right products for an anti-aging skin care regimen can also be confusing but Avon has taken the guesswork out of skin care by customizing the ANEW regimens by age group. The Avon ANEW daily skincare regimens are:

ANEW Rejuvenate 30+

For those in their 30’s, ANEW Rejuvenate addresses the early signs of aging by visibly reducing fine lines, evening out skin tone, shrinking the look of pores and smoothing rough texture.

The Avon ANEW Rejuvenate regimen includes:

• ANEW Rejuvenate Revitalizing 2-in-1 Gel Cleanser
• ANEW Rejuvenate Day Cream SPF 25
• ANEW Rejuvenate Revitalizing Night Cream
• ANEW Rejuvenate 24 Hour Eye Cream

Additional Rejuvenate Skin Care Treatments

• ANEW Rejuvenate Night Sapphire Emulsion
• ANEW Rejuvenate Flash Facial Revitalizing Concentrate
• ANEW Rejuvenate Mineral Facial Rinse-Off Treatment
• ANEW Rejuvenate Glycolic Facial Treatment

ANEW Reversalist 40 +

Avon ANEW Reversalist is for individuals in their 40’s who may be experiencing moderate signs of aging, including wrinkles, loss of firmness and discoloration.

Avon ANEW Reversalist regimen includes:

• ANEW Reversalist Renewal Foam Cleanser
• ANEW Reversalist Day Cream
• ANEW Reversalist Night Cream
• ANEW Reversalist Illuminating Eye System

Additional Reversalist Skin CareTreatments

• ANEW Reversalist Night Sterling Emulsion
• ANEW Reversalist Renewal Serum

ANEW Ultimate 50+

For those in their 50’experiencing advanced signs of aging ANEW ultimate addresses specific skincare concerns within this age group, such as loss of elasticity, volume and cushion, as well as deep wrinkles and dark age spots.

The Avon ANEW Ultimate regimen includes:

• ANEW Ultimate Age Repair Cream Cleanser
• ANEW Ultimate Age Repair Day SPF 25
• ANEW Ultimate Age Repair Night Cream
• ANEW Ultimate Contouring Eye System

Additional Ultimate Skin Care Treatments

• ANEW Ultimate Age Repair Gold Emulsion
• ANEW Ultimate Elixir Premium

ANEW Platinum 60+

Platinum targets anti-aging concerns for those in their 60’ and up who are experiencing advanced signs of aging. Platinum’s rich formulas improve the neck area, deep wrinkles, dullness, extreme dryness and improves firmness and elasticity.

The Avon ANEW Platinum regimen includes:

• ANEW Platinum Cleanser
• ANEW Platinum Day Cream
• ANEW Platinum Night Cream
• ANEW Platinum Eye & Lip Cream
• ANEW Platinum Serum

ANEW Skin Treatments

In addition to the above daily regimens Avon customers can also target and treat specific aging concerns where more attention is needed.

ANEW Clinical

ANEW Clinical helps target problem areas that need extra help with wrinkles, loss of firmness, uneven texture or discolorations. ANEW Clinical target treatments are used along with any ANEW regimen listed above and are applied immediately after cleansing and before the day and night creams. ANEW Clinical is Avon’s at home option to dermatological procedures.

Some of the more popular Clinical Treatments are:

• ANEW CLINICAL Eye Lift PRO Dual Eye System
• ANEW CLINICAL Advanced Wrinkle Corrector
• ANEW CLINICAL ThermaFirm Face Lifting Cream
• ANEW CLINICAL Advanced Retexturizing Peel
• ANEW CLINICAL Luminosity Pro Brightening Serum

ANEW Genics

The newest addition to the ANEW family and currently the most talked about is the breakthrough night treatment, ANEW Genics. ANEW Genics is scientifically developed with a patented Youth Gene Technology to help skin look up to 10 years younger. Avon is first in the skincare industry to introduce this groundbreaking Youth Gene night treatment.

ANEW Genics is used in place of the ANEW regimen night creams and emulsions and can be used by allage groups.

The ANEW Genics regimen includes:

• ANEW Genics Treatment Cream
• ANEW Genics Eye Cream (available March 2012)
• ANEW Genics Serum (coming soon)

Although Avon makes it easy by customizing ANEW regimens by age group, not everyone within that age group will have the same skincare needs. So Avon has designed a quick & easy tool to help customers create their own customized anti-aging regimen. The Guide to Looking Younger Online Quiz, is an interactive resource available through the Avon Website. Customers are asked a set of questions regarding their skincare concerns and based on their answers are given a customized regimen of Avon ANEW products.

Avon ANEW Body & Beauty Treatments

So far we’ve only covered ANEW skin care facial regimens but did you know anti-aging products go beyond that? ANEW fans can also use the anti-aging line from “head-to-toe” with Body Treatments. ANEW body treatments target problem areas on the body such as cellulite, sagging or discoloration. Avon ANEW also has an anti-aging sunscreen to help protect and repair skin from the damaging sun, as well as an makeup line that helps women look younger throughout the day.

ANEW Clinical Body

ANEW body treatment can be used daily to help correct specific problem areas on the body like age spots, rough texture, dimpling and cellulite, on the legs, arms and hands.

Clinical Body Treatments

• ANEW CLINICAL Professional Cellulite Treatment
• ANEW CLINICAL Luminosity Pro Brightening Hand Cream SPF 15

ANEW Solar Advance

ANEW Solar Advance is Avon’s relatively new line of sunscreen products designed to protect and prevent sun damage from harmful UV rays. But in addition to protecting skin up to 50 SPF, Avon ANEW Solar Advance is designed to repair the damaging effects of the sun with Patented RepairShield Technology which stimulates skin cells to activate it’s natural repair process.

ANEW Solar Advance Sunscreens include:

• ANEW Solar Advance Sunscreen Face Lotion SPF 50
• ANEW Solar Advance Eye & Lip Sunscreen SPF 30
• ANEW Solar Advance Sunscreen Body Lotion SPF 30
• ANEW Solar Advance Sunscreen Body Mist SPF 30
• ANEW Solar Advance After Sun Balm

ANEW Anti-Aging Makeup

Lastly, but by no means least, is the ANEW Anti-Aging Makeup made to complement the ANEW skincare regimens. Designed to rejuvenate the skin and smooth the look of fine lines ANEW Makeup comes in variety of colors to match any skin tone.

ANEW Anti-Aging Makeup can be found in the following items:

• ANEW Age-Transforming Concealer SPF 15
• ANEW Age-Transforming Foundation SPF 15
• ANEW Eye Lifting Serum Shadow
• ANEW Skin Transforming Primer

As you can see Avon has an extensive line in ANEW products and continues to add new products as new skin care discoveries are developed. For 20 years Avon ANEW has been a customer favorite and has led the way to younger, healthier, beautiful skin.