How to write a product review or sponsored post.

This article was originally posted on A Bloggy Mom

Writing a product review may at first seem easy but then suddenly become overwhelming. You have a responsibility to yourself, your audience and to the brand who has provided the item for you. Write the post from your perspective and in the style that is typical of your blog.

You need to write an honest review. One that reflects your feelings on the product. It's absolutely necessary to do this in your own voice and style of writing. You don't want your audience to suddenly feel as if you are trying to sell or market an item to them.

Your audience has placed trust in you. If you recommend an item, they truly believe that you have enjoyed that item and would spend your money on it. Don't ask them to purchase and don't sway them toward an item that you wouldn't purchase.

You also have a responsibility to tell your audience if you were provided this item at no cost and if you are being paid for your time in writing the post. Always make note that all opinions are your own. If an affiliate link is placed within the post, you must also disclose that to your readers.

The responsibility to the brand who has provided you the product does not mean that you must recommend the product to your readers. If you did not like the product, it is okay to say that. If your review will not show the product in the best light, reach out to the brand with your review before you post it. Give them the opportunity to speak on any negative points you have encountered with their product.

It is your responsibility to give the brand the best written content that you can provide. Yes, grammar errors happen. That's why it is always a good idea to get a second set of eyes on your post. Have a friend or colleague read the review and recommend spelling/grammar changes.

The points to cover in your review or sponsored post:

1. Your responsibility to yourself and keeping your voice.
2. Your responsibility to your readers and giving an honest review.
3. Your responsibility to disclose the post to your readers.
4. Your responsibility to the brand.

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Tags: How to start writing reviews, How to write a product review, How to write a sponsored post


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Comment by Christy Garrett on February 5, 2013 at 4:52pm

Great Information. :)

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