Chilo's on the move. Start cleaning out your closet. Big sales mean it’s time to shop more.

jcpenney spent big bucks to takeover the homepage of Yahoo! today to deliver some very exciting news. Gone are the days of $20 off a $100 purchase, 10% off here, $5 off there. No longer will we have to keep a big basket of coupons and try to remember to take them with us to the stores. On Feb. 1, 2012, jcpenney is going to try a new approach to retail by selling merchandise at a low price all the time.

And it gets better. According to a Forbes Magazine article, the retail chain will start creating mini boutiques in its stores, meaning that you'll get a different look and feel depending on what brand you're looking at. Our jcpenney already does this in its I Heart Ronson section and I have to admit it is pretty cool. One minute you're listening to elevator music while looking at clothes that should have been retired in the ‘80s, and the next minute you’re browsing the racks of I Heart Ronson, listening to Britney Spears and Bruno Mars. I know what you’re thinking, “Don’t stores like Macys and Nordstroms already do this?” Yeah they do but so what? If it makes the shopping experience fun and lowers the cost of the merchandise I am all for it.

Truth be told we all know that the stores markup their merchandise by 80% so I’m not going overboard at this change of heart from jcpenney. If they really wanted to wow us, to show customers how much they value our hard-earned dollars, why not have a special sale once a quarter that lets customers buy merchandise at the same price jcpenney pays for it? Now that would be a sale worthy of buying out the Yahoo! Homepage.

About that top

• Arizona Trading Jean Co. monaco blue cashmere hoody sweater, $9.99 (at 50% off), jcpenney.com
  Editor’s note: This sweater is soft but it sheds. Everywhere. It keeps Chilo and your vacuum cleaner warm.
• My Auntie Loves Me” orange and white rainbow onesie, $6, jcpenny.com

Baby talk
What do you think about jcpenney’s new price strategy? And check out their new ads for this campaign. They are actually pretty funny. I'll check out the store on Feb. 1 and let you know if their sales match their ads.

Get more style tips at www.stylebychilo.com.