A Mom Blog Social Network
The HMSP team launched our website before creating our Facebook and Twitter presence. Although we were fortunate enough to buy the Help Me Self Publish domain name, we didn’t originally plan on marketing the name beyond it being a great obvious search result. Since Mary’s company, MommyLoves, owns the site, we thought it made more sense for us to have a name that related, especially for anyone linking to us from MommyLoves. So, we chose ML Self Publishing for MommyLoves Self Publishing. We found this beautiful photo of a bridge and our tagline was born: Guiding you over the bridge to Self Publishing.
Then we created our Facebook page. On Facebook and then Twitter, focusing on the Help Me Self Publish brand and bolder colors, made more sense. It would be easier for people to find us. (Why would they be looking for ML Self Publishing?) And the bridge didn’t make sense when we didn’t have the luxury of an entire web page to introduce our services. The photo of a book and our more succinct message, "Publish Your Book on Your Own Terms," seemed more appropriate.
And it worked. Our main communications were coming from Facebook and our Twitter followers grew, so initially more people were interacting with us via social media, then by our website.
But, we had a problem. When you clicked to our site from Facebook or Twitter, it looked like a different company. Our brands didn’t match.
How do you marry two different themes?