Did you know most traditional liquid fabric softeners are oil based? Not me, I didn't! That means they work by coating your clothes in oil. Overtime this oily residue builds up which decreases the lifespan of your fabrics.
Also, most liquid facric softeners are not appropriate to use on towels as the oily coating inhibits the towels' ability to absorb moisture from your body or dishes.
I was extremely surprised when I tried Purex Complete Crystals Softener. My clothes smelled oh so nice and were very soft. It actually made my home smell really good for several hours after using it! Purex Complete Crystals Softener was released on December 28th 2010 at Walmart and other retailers in January.
More information and pictures are available on my site.