Building links is one way to improve your position on the SERPs. Here are a few pointers on getting the right links for your website.

Your blog should have a good variety of links. Besides writing and submitting articles to different article directories, there are other ways to create quality backlinks. Join in forum discussions or comment on some interesting blog posts. Build your social media profile in Facebook, Twitter and other social networks. Create videos and submit to various video directories like YouTube.

To make the most out of the links you are creating, make sure that they are ‘dofollow’ links. YouTube, Go Article and Ezine are all ‘dofollow’ websites. To help you identify if the links are ‘dofollow’ or ‘nofollow’, install the NoDoFollow plugin. This will be very useful if you are looking for ‘dofollow’ links.

When building links to your website, be sure that you have written down the correct web address. What you can do is to open your website in another window and just copy the URL. This will lessen the mistake of putting in the wrong URL. In the case that you have a duplicate issue, you need to modify you .htaccess file.

As I have stated earlier, not all the links are beneficial for your website. It is best of you avoid link farming and links exchanges.

Link farming is a service that will give your blog hundreds of backlinks in an instant. You don’t need these links as they are all spam. Futhermore, these links will most probably be not related to your website’s content. And Google will find it hard to believe that a new website will already have hundreds of links to it. This will make you suspicious to Google and can even hurt your SERP position.

On the other hand, link exchanges happen when two websites agree to build backlinks for each other. If you are unfamiliar with the website asking you to exchange links, then you will have a problem. The possibility of linking to a banned or spammy or unrelated website is high. Again, linking to these kinds of website can put you in a bad light with Google.

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