MEDIA ALERT

TEXAS ON TOUR Mobile Marketing Exhibit

Visits Nine U.S. Cities During Cross-Country Expedition

High-Tech, Interactive Exhibit Features Virtual Reality,

Green Screen Technology and Interactive Games

WHAT:                 TEXAS ON TOUR Mobile Marketing Exhibit

WHEN:                 April 15 – October 9, 2011

WHERE:               Bite of Seattle                                Seattle, WA; July 15-17

                                Ohio State Fair                               Columbus, OH; July 27-31

                                Iowa State Fair                               Des Moines, IA; August 11-21

                                Minnesota State Fair                      Saint Paul, MN; August 25-September 5

Kansas State Fair Hutchinson, KS;September 9 –18

Albuquerque Balloon Fiesta                Albuquerque, NM;October 1– 9

For the fourth consecutive year, Texas Tourism is taking the state on the road with Texas on Tour. The 5,400-square-foot interactive experience will travel throughout the United States from April through August 2011, with nine stops coast to coast.

Texas on Tour is a high-tech, interactive, mobile marketing exhibit featuring virtual reality, a 30-foot dome enclosed theater, green screen video and photography, interactive games, live music and more. Texas on Tour transports each visitor to unique outdoor Texas experiences that are highly entertaining, educational and personalized – such as a virtual reality kayaking trip through Texas waterways – uniquely showcasing the Lone Star State. Visitors to the exhibit can “picture themselves in Texas” and stroll along a Texas beach through the use of green screen technology. Daily performances from Texas musicians and entertainers will also be featured.

“We are thrilled to have Texas on Tour traveling to nine destinations across the U.S. in 2011 to encourage travel to Texas and give potential visitors the ability to experience firsthand the many sights and sounds of the Lone Star State,” said Julie Chase, Director of Tourism, Texas Office of the Governor, Economic Development and Tourism. “Texas on Tour complements our advertising campaign efforts, and is designed to generate an emotional response from participants as they experience the variety of attractions that Texas has to offer.”

For more information about Texas on Tour and all there is to see and experience in Texas, please visit http://www.traveltex.com and follow us on Twitter @texastourism and on Facebook.

MEDIA CONTACT:

An official Texas on Tour spokesperson will be available at tour stops for interviews and media tours.  Photography is also available upon request. Please contact Kimberly Sowles (323-785-7781kimberlys@fanscape.com) for assistance.

About Tourism in Texas

Tourism is one of the largest industries in Texas, supporting 525,700 jobs across the state. In 2009, travelers spent an estimated $51.8 billion in Texas. Travel expenditures generated $2.7 billion in state taxes and $943 million in local taxes.  For more information on Texas travel events and vacation destinations, visit TravelTex.com or for a free Travel Guide call 1-800-8888-TEX.