CAMPAIGN OBJECTIVE: Raise awareness and understanding of PBC, including diagnosis, severity/impact and significant unmet needs.
STRATEGY: Engage 11 influencers to publish an article to their blog as well as social media accounts that focuses on PBC and raising awareness and understanding of the diagnosis and impact on life.
- 2.9 MIL reach
- 366K Twitter reach
- 171K Facebook reach
- 53K Instagram reach