CAMPAIGN OBJECTIVE: Celebrate American farmers and help feed a hungry world. For the third year in a row, Bayer is the headlining sponsor of country megastar Luke Bryan’s 2017 Farm Tour. Bayer is partnering with Luke Bryan for its Here’s To The Farmer campaign which asks fans to share #HeresToTheFarmer online to show their gratitude to America’s farmers. For every #HeresToTheFarmer share, Bayer will donate a meal to a hungry family through Feeding America. This year’s goal is to donate one million meals!.
If selected, you will:
Provide draft for review.
Create one blog post which includes…
Each blogger must embed the Content Capsule.
Each blog post must share (a story about…
Why agriculture and/or food is important to you?
What is the Luke Bryan Farm tour and why is it important to you?
Why helping raise awareness about hunger is important to you?
Why advancing agriculture science in the United States is important to you?
Each blog post must include a disclosure sponsored message
Publish your post by given deadline. (Will be given upon acceptance into the campaign.)
Social posts on: Twitter, Facebook, Instagram, and Pinterest.
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