How To Make Your Business Popular On Instagram Comments Off on How To Make Your Business Popular On Instagram 0

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For any business, it’s important to have a strong online presence. As more people spend time connected on their devices, on their phones and laptops, they’re going to have solely Internet-based relationships with the businesses they’re the customers of. And even if you run a brick-and-mortar store, like a barbershop or phone repair shop, you still need good reviews on Yelp and a strong social media presence. And one of the most important ways to have a strong presence online for any business is being popular on Instagram. What once began as a way to share photos among friends is now growing into one of the most important social media platforms out there.

So if you want to gain followers on Instagram, and convert them into to customers, you need to create the right aesthetic and find them using the right strategies. Here’s how.

Use an Instagram for Business account

When it comes to running any business on Instagram, you’ll get a lot out of creating an Instagram for Business account. First of all, changing to this account instead of a normal one immediately gets you more views, which means you’ll have more visibility when it comes to your potential clients finding you. It also gives you the opportunity to post information directly on Instagram about your business, such as your website, Facebook account, location, and contact information. Considering that 80 percent of Instagram users follow at least one business, this will hugely benefit you.

You’ll also get data through Insights. According to Popsters, this also provides you with: a “weekly total count of non-unique views for all your posts,” a count of unique profile views, profile views, website link clicks, send email clicks, engagement (likes and comments), and saves. This means that you’ll find out which posts are most effective, helping you with your Instagram strategy.

Use all the right hashtags

Instagram is run on two things: images and hashtags. If you’re merely posting pictures, no matter how good they are, you aren’t going to get much engagement. In order to get the attention of your customers, you need to use hashtags that will draw them in. In general, this means creating a memorable hashtags for your business (e.g., #fabgirlsboutiquenyc if you’re running a boutique in New York called ‘Fab Girls’), and also using hashtags that are popular among your niche audience, among everyone, and trending.

For example, if you’re running the aforementioned Fab Girls, and Gen Zers make up a large part of your clientele, you can research what Gen Zers in New York are hashtagging and use those hashtags. But you can also include hashtags like #summervibes if you have a summer sale going on. Generally, you’ll want about 30 hashtags per post, so it’s a smart idea to save them in your notes on your phone so you can easily paste them in after coming up with a clever

Use Instagram stories

Another great move for any business is using Instagram stories. Originally created as a way for Instagram to compete with Snapchat, consider yourself in luck: Instagram is way easier to use than Snapchat, and you’ll get way more out of it. According to Social Media Examiner, “To fully harness the power of this feature, make sure your stories enhance your brand. It’s best to post them at an optimal time, since they last only 24 hours. Further, the more stories you post, the more likely you’ll appear at the top of someone’s Instagram feed while they’re on the platform.” Additionally, they recommend using Instagram stories when have special offers going on, to show off your creative process (for example, a custom dress getting made), and sharing an informal glimpse into your business.

Considering that Instagram stories has more than 300 million people using it every day, it’s an effective technique that’s becoming more and more popular. If you aren’t using it already, it’s time to start!

Engage as much as you can

Finally, you aren’t going to get anywhere without engagement. Anytime you post, stay aware of who comments and what they say–and reply thoughtfully. Additionally, work with influencers to make your brand more popular, and have contests where customers can include your brand’s hashtag for a chance to win some free swag.

Considering that 50 percent of Gen Zers are Instagram users, it’s also a great way to get in touch with customers in younger generations.

These are some of the best ways to make your business popular on Instagram. Which of these strategies do you think would work best for you?


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Time Saving Beauty Hacks For Busy Moms 0 19

Time Saving Beauty Hacks For Busy Moms
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No matter how busy you think your life is, you’ve probably got nothing on the crazy schedule of a new mom. All at once, everything else in your life that used to draw your attention is now shifted to your child. It’s not surprising or unnatural that putting aside time for some much-needed self-care is no longer a priority once women start a family.

The constant needs of a child can drown self-care needs that used to be a priority before motherhood. Taking time to style your hair just right, put on a full face of makeup or even getting to have a shower all to yourself seem like the dreams of yesterday for busy moms.

Being a mom, whether you are in Chicago or Los Angeles is the most important role that you will ever have; it’s universally demanding. It’s also important to start teaching your child about taking time to take care of themselves, which they can learn by watching you. Grooming habits and taking care of yourself even when you are pressed for time is a good example of healthy habits to pass along to your children.

You don’t need to look like you are about to walk a runway every day but there are a few time-saving beauty hacks that are great for busy moms. From getting the best laser hair removal Chicago has to offer to embracing your natural hair color and texture, you can still save time and look radiant.

Minimize Makeup Routine

There isn’t a mother on the planet that doesn’t know what it’s like to always look tired around the eyes and lose a bit of your natural glow from pure exhaustion. You may not want to completely embrace the fully natural look but, that doesn’t mean that you can’t show your beauty to the world.

Start with a combination product that includes moisturizer and a light pigment to help you renew your skin’s moisture and even out your complexion. Add a bit of mascara to your upper and lower lashes to give your eyes a more alert and open appearance. Finish off your look with a bright lip stain that will stay on all day and stand up to lots of baby kisses.

Shower At Night

Days are the busiest time for moms so it can be nearly impossible to fit a shower for yourself into the schedule. Take a bit of time at night when the day slows down a bit to jump in the shower for a few minutes. This can become a relaxing routine at the end of a long mommy day and help you to sleep better and rise ready for another day.

Simple Hair

When you become a mom you can say goodbye to fancy hairstyles on a daily basis. This doesn’t mean that you have to walk around looking like you have never used a brush or a comb but, embracing your natural hair has its benefits. Get comfortable with your natural hair texture and try simple styles that can be done on the run.

You may even want to go with a short and sassy style when you start your family. Most women can rock a pixie cut with very little effort and maintenance.

Laser Hair Removal

Mom’s that can barely get in the shower long enough to rinse off don’t have time to worry about shaving their legs. Most moms know that things can get pretty prickly between shaving sessions. If you want a permanent solution you can talk to a dermatologist about the benefits of having laser hair removal treatments.


There is nothing more beautiful than a new mother. Even with a busy schedule and a huge shift in your priorities, it’s still possible to look your best with these time-saving beauty hacks.

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What New Parents Should Look for in a Credit Card 0 20

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Author: Michelle Couch, Financial and parenting writer

Michelle Couch is a freelance writer who covers family finance, personal finance, parenting and more. Couch lives in Maryland, MA and loves to leverage credit card points to travel with her husband and two children. 

Having a baby brings overwhelming joy but also comes with a lot of new expenses. From buying packs of diapers in bulk, to walking the grocery aisles for baby food, your expanding shopping list may mean it’s time to consider opening a credit card that fit your new family needs.

Data shows, in the first year alone, the cost of raising a baby can run up to $21,000, and the cost of raising a child to adulthood can increase after that. In order to maximize your financial flexibility and your credit card rewards, the credit cards you carry should evolve as your family and spending habits change. Read on for the qualities you should look for as well as some of the best credit cards for each stage of raising a family based on your goals and spending habits.

Parenting stage: Newborn baby

When you have a newborn baby, you will spend an outrageous amount of money on new baby gear – from diapers to medical bills and childcare. Having a credit card that gives you rewards and cash back for all those expenses can be beneficial and help ease the burden of all those extra costs. Choose an easy-to-use card that will reward you for the spending you’re going to do and skip cards that give you extra points for entertainment and dining out, since you’ll likely cut back in those categories. The Brim Financial credit card, for example, has built a unique rewards marketplace that provides points for the things you will need for your little one like groceries and retail items.

Parenting stage: School-age kids

As time goes on, you’ll spend less on diapers and baby food, but that does not mean spending costs will decrease. A USDA analysis found that family expenses actually increase as a child ages. Spending costs will go more towards extracurricular activities and your grocery budget will increase. New moms and dads will appreciate the Blue Cash Preferred® Card from American Express because this credit card offers the highest cash-back rate at U.S. supermarkets at 6%.

Parenting stage: Teenagers

Once your child is 16, many experts recommend making your teenager an authorized user on one of your credit cards to help build your child’s credit history. Keep in mind that just because you add your teen as a user doesn’t mean you have to give them the card. If your goal is to maximize rewards, The Chase Freedom and Discover It Cash Back all offers 5 percent cash back each category in different categories, ranging from dining to gas.

Parenting stage: Kids off to college

It’s never too early to start saving for your child’s college education. 529 college savings plans are your best bet when planning for future college costs. A 529 plan is a savings account where the money is used to pay for the beneficiary’s college expenses and K-12 tuition, tax-free. If your goal is to enjoy more time to yourself since your child is away at college, apply for a premium travel card with a big sign-up bonus to help pay for those planned vacations. The Chase Preferred and Reserve cards offer 3 percent back in both dining and travel.

The Takeaway

As your children grow from diapers to college caps and gowns, different credit cards can help you reach and manage your goals dependent on your household spending. Credit card users should switch cards frequently as their spending habits change and the issuers change their offerings.

Photo by Blake Wisz on Unsplash

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