Starting an online business is one of the easiest ways for many people who want to set out on their own and finally start pursuing the financial freedom they crave. Yet, starting an online business can be deceptively difficult. Sure, you just need a website and some ingenuity, but it can take longer than you might expect to start getting the traffic or the leads you need to turn a profit.
Fortunately, there are many tools available that can help you jumpstart the process or get out of a plateau so you can quickly take your business to the next level. Here are some things you can do and tools you can use that will help you grow your business faster:
Take Advantage of Predictive Analytics
Analytics let you know when customers are visiting your site, what pages they are interacting with, and so on. Predictive analytics help you learn about future customer behavior based on past models, and taking advantage of predictive analytics is one of the best ways you can drive revenue.
You shouldn’t always be responding to what your customers have done. You should try to anticipate your audience’s needs so that you can provide the right content, introduce them to the products they need at the right time, etc. Predictive analytics can help you make the decisions that’ll get results and make your business profitable.
Create an e-Commerce Shop
You don’t need to order a warehouse full of merchandise to sell things online. All you need is a good product that you either make yourself or that you can drop ship, along with a good e-Commerce store.
Say you make jewelry from home. By using a good e-Commerce program like Sellify or Shopify, you can set up a professional-looking online shop that’ll make your products look more attractive, in turn making it easier to sell them. But even if you have no talent or money to invest in merchandise, you can sell everything from grass-fed beef for Paleo enthusiasts to big-screen TVs for tech junkies. You just need to find a good drop shipper. Someone orders from you, you place the order, and the supplier ships the product directly to the customer. You don’t have to handle merchandise, and there is no risk since you don’t have to buy the products first.
Social media has made it very easy for businesses of all kinds to connect with their audience and promote loyalty among their customers. The more active your audience and the more loyal your customer base, the more successful your business will be in the long run.
Take advantage of all the tools that social media offers you. Put profiles on top sites like Facebook, Twitter, and Instagram, and use them actively. Encourage engagement with contests, polls, surveys, and more. Boost your profile and your posts where appropriate to get your content in front of new people or to promote new products. Use tools like HootSuite to schedule your posts and monitor engagement on your content and your ads. Those analytics will help you know which strategies effective and where you could make improvements.
Pay to Play
Don’t shy away from advertising, even if you’re just starting out or operating on a tight budget. You can spend less than $100 per month on Google Ads or social media ads and get a noticeable bump in web traffic, engagement, and/or sales. Make every dollar count by creating the best and most effective ad. Study the best strategies and incorporate them into your ad. You’ll get more out of every ad dollar you spend.
Whether you’ve been writing blogs for a few years and aren’t getting the ad revenue you want or you’re thinking about starting an e-Commerce store to sell your handmade goods, you can use these strategies to help you meet your business goals faster. You’ll soon get more web traffic, more engagement on your posts, more email leads, and more sales. As you start making more revenue with these tips, you can reinvest that money to grow your business exponentially.