Here’s a simple question for you: What’s the point of blogging if internet audiences aren’t discovering your content? That’s a bitter reality and struggle that numerous bloggers face. Hundreds of websites open up and shut down in a matter of months because they’re unable to attract blog traffic. Fortunately, getting more visitors to your site isn’t a mystery; it’s a process that requires bloggers to learn the art of search engine optimization (SEO).
SEO determines how your site will rank in search engines. We would all love to see our websites on the first page of Google, but it’s not that easy. It takes time and effort to improve the search engine rank of a new blog site. Here’s a look at how new bloggers can help the Google Search crawler learn about their website and improve their chances of getting decent web traffic.
- Build Backlinks
The essential part of SEO is having a backlink profile. That means other websites should cite your blog in their content/ebook/landing page so that you’re able to gain a link. However, SEO specialists like Higher Visibility say that your links must come from sites that are relevant to your industry. If you’re working with a SEO vendor who is getting you backlinks from well-known sites that have nothing to do with your industry, they’re not benefitting you in any way. Hence, it’s important to build links with vendors who know what they’re doing.
Top SEO specialists ensure you get authority links from relevant sites (other blogs i n your niche, for instance) gradually. Also, they send you monthly link building reports to let you know what links they’ve driven to your site and how your campaign is performing. The data from the reports can also be used to do A/B testing on different campaigns to find a winning solution.
- Put Keywords Throughout Your Post
This is a no-brainer, but a lot of new bloggers might not be aware of the fact that the target keyword also needs to be placed in the title, sub-headers, and URL of the post. For instance, if the keyword is “extra cash,” the title could be “12 unconventional ways to make extra cash.”
Also, the target keyword should be used at least once in sub-headers. Such formatting not only helps individuals in digesting articles, but it also plays an essential role in telling search engines what the content is about. Lastly, the keyword should be used in the URL of the post. For instance, which of these two permalinks do you think search engines will prefer?
The second one, of course. While the former may still be indexed, the latter shows visitors and search engines what the blog post is about.
- Optimize Your Images for SEO
If you’re using a lot of images in your blog posts, you can use them to give search engines an idea of what your site is about. There are two ways to optimize your images – 1) using the image name 2) using the image ALT Tag. You can change the image name by renaming the file of the image on your hard drive before you upload it to WordPress or whichever CMS you’re using.
The “alt tag” can be defined once you’ve uploaded the images to your site. In simple words, it’s the text the web browser displays if the image can’t load for any reason. Make sure you include the primary keyword in the alt tag to tell search engines and audiences what an image is about.
If you aren’t making an effort to drive traffic to your content, why would anyone else care about your work? For this reason, it’s essential that you start somewhere, and these basic SEO tips mentioned above are a step in the right direction.